7+ hour, 28+ min ago  (372+ words) Asked what they'd prefer to have in the future, more Americans now choose pets over children, according to new data from The Harris Poll. Some younger owners are cutting their own vacations and even medical appointments to splurge on their…...

2+ day, 4+ hour ago  (264+ words) Asked what they'd prefer to have in the future, more Americans now choose pets over children, according to new data from The Harris Poll. Some younger owners are cutting their own takeout, vacations, and even medical appointments to splurge on…...

1+ week, 2+ day ago  (261+ words) While CMOs are important, don’t underestimate the power of the CSO. Purina has officially opened applications for its Purina Puppy Chow and Purina Kitten Chow chief snuggle officers. “The pet food brand is looking for one kitten and one puppy…...

2+ mon, 2+ week ago  (269+ words) Mars’ Temptations cat treats is partnering with People to continue its mission to show America just how irresistible cat dads truly are.. After months of campaigning, feline fathers are finally getting the green flag recognition they deserve with a brand-new…...

6+ mon, 4+ week ago  (305+ words) Pet tech brand Petlibro took to the city famed for its Christmas tree lighting to promote its Luma Smart Litter Box, with a digital Christmas tree that was “Lit By Sh*t.” The brand partnered with... Become a free MediaPost…...

5+ mon, 1+ week ago  (292+ words) Wellness Pet Company recently unveiled a new brand identity and national advertising campaign with the theme “Feed Well. Be Well.” The strategy is rooted in mutual well-being: the belief that when pets thrive, their people do too -- emotionally, physically and…...

6+ mon, 4+ day ago  (263+ words) Mars Petcare’s smart cat litter brand PrettyLitter is launched an integrated advertising campaign featuring a smart-mouthed cat. The campaign, from brand performance and creative agency, Raindrop, highlights PrettyLitter’s color-changing crystals, which turn the litter box into a way to monitor…...